The link for more information is here: https://www.createspace.com/abna
The entry period extends from Jan 24th - Feb 6th. Here is the write-up from Amazon:
The 2011 Amazon Breakthrough Novel Award is Here!
Do you have an unpublished or self-published novel you know Amazon.com readers will love? Enter your novel in the 2011 Amazon Breakthrough Novel Award for a chance to win one of two $15,000 publishing contracts with Penguin USA and distribution of your novel on Amazon.com.
How the Contest Works
First Round: Amazon editors will review a 300 word Pitch of each entry. The top 1000 entries in each category (2000 total entries) will move on to the second round.
Second Round: The field will be narrowed to 250 entries in each category (500 total entries) by Amazon top customer reviewers from ratings of a 5000 word excerpt.
Quarterfinals: Publishers Weekly reviewers will read the full manuscript of each quarterfinalist, and based on their review scores, the top 50 in each category (100 total entries) will move on to the semifinals.
Semifinals: Penguin USA editors will read the full manuscript and review all accompanying data for each semifinalist and will then select three finalists in each category (six total finalists).
Finals: Amazon customers will vote on the three finalists in each category resulting in two grand prize winners.
Jan. 24th, 2011 @ 12:01 AM EST
Submission period opens
Feb. 6th, 2011 @ 11:59 PM EST
Submission period closes
Feb. 24th, 2011
Round two entrants will be announced
March 22nd, 2011
Quarterfinalists will be announced
April 26th, 2011
Semifinalists will be announced
May 24th, 2011 @ 12:01 AM EST
Finalists will be announced, voting begins
June 3rd, 2011 @ 11:59 PM EST
June 13th, 2011
Grand prize winners will be announced
8 hours ago