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Friday, January 30, 2009

Blog Series on Marketing

Just wanted to give you a heads-up on this:

Lisa Tener coaches writing. She will be featuring a blog series February 2-6 written by Rusty Shelton and others from Phenix and Phenix Literary Publicists, about how to create a marketing platform.

Some of the subjects include:

- Why publicity is important

- How to develop your publicity and platform before you even write or publish your book -- and how that can set a foundation for great book sales

- How to develop a PR and platform building strategy

- How the publicity process works

- What goes into a press kit

- How to present yourself on the air (TV and radio)

- How to get invited back after an interview

- How to leverage the internet for PR

- How social media can support buzz for your book -- and how not to alienate people by misusing this medium.

I believe there will be opportunities to ask questions. I don't know how good this series will be, but thought I'd pass it along.

You can find Lisa's website HERE.


Brandie said...

Thank you for the heads up, this should be very interesting and useful.

Andra M. said...

Sounds like a terrific opportunity.

Thanks, Amy.

Anonymous said...

Oh, thanks. This is great.

Lisa Tener said...

Hi Amy (and everyone else),
Lisa Tener here...
I was thrilled to see your post about the blog series that Phenix & Phenix (in particular Rusty Shelton) will be guest blogging.
In answer to the question about questions--yes yes yes. Any questions about book publicity are fair game and we welcome questions--you might even consider the week a free course in book publicity--please come and bring your questions. Rusty and I and the folks at Phenix & Phenix will all tune in--at least one of us should be able to answer your question! And who knows, you may get more than one answer.

gzusfreek said...

Thanks, Amy - great info!